Most people don’t realize that when someone asks them to be on a radio show, offers to write about them on their blog site or requests a written interview; the host is not only doing it to promote you but they are also doing it to promote themselves and expand their network. Most of the time, the people sought for promotion have an extensive reach/network or they are experts on a subject matter. Either way, the host is attempting to build their credibility as much as yours.
It almost seems taboo to say that because many of us try to make it seem like it’s a selfless effort but we are all trying to expand our network. The best way to do that is to reach new people who are connected with like-minded individuals (that would be you, the person we are interviewing).
I have an unwritten etiquette when it comes to being promoted as well as promoting using social media and these are the top tips that come to my mind…
- If you are going to promote someone through your social media network, let the person know and provide with them with links. You can either mention them on Twitter, tag them on Facebook or send a personal message. When I check my site’s analytics, I can see a list of keywords that people searched to get to my site. Some of the people who I interviewed years ago are currently being read about through my site because people don’t always want to hear what you have to say about you, they want to know what others are saying about you. Be courteous and let your subject know when you write or post information about them so that they can be sure the information is correct.
- If someone provides you with links to content they have posted about you, check it out. You may not be able to edit the information posted but you should be aware of its content. Also, consider using Google Alerts to receive email notifications of information found about you on the internet. Your brand is not just the information that you post about yourself but also the information that others are posting about you.
- If you have consented to being interviewed or having a write up posted about you, help the host to promote the content. This is not only beneficial to your brand by showing that you are someone who others find worthy of promoting but you are helping the host to build their viewership. I am more likely to promote an article or interview about someone who is also willing to promote themselves than someone who acts like it doesn’t matter to them. You are not obligated to promote the content for the rest of your social media life but you should at least promote leading up to the event (if it is a live event) and at least a week following the event (once the information is posted).
- Subscribe to the comments if the post is on a blog. Whenever someone posts about me on a blog, I leave a comment and subscribe to the comments because I want to know what others think of the write-up and to engage with their readers. What is the point of someone promoting you if you are not going to take advantage of the opportunity? I am amazed at the number of people who I have written about that haven’t left a comment, even a thank you. When additional opportunities come along to expose them to my network, they are usually on the bottom of the list because I want to work WITH people who see the opportunity as mutually beneficially.
- Don’t think the other person owes you anything, unless it was previously agreed upon. The tips above are nice gestures that will allow both of you to maximize the promotional activity but neither of you are obligated to do anything in terms of promotion, commenting, engagement with readers, etc unless previously agreed upon. If you have expectations of your guests, you should let them know up front. The same is true if you are being interviewed. If you have expectations of the host, then let them know up front. Don’t wait until after the event to get mad because you didn’t get any business from the opportunity or feel as though the project wasn’t properly promoted. Also, don’t be afraid to ask what their plans are in terms of promotion and make suggestions if you feel more should be done.
Bonus: if you are a serial entrepreneur or blogger/host with multiple sites; be sure that the opportunity is appropriate for your brand. Someone having a large following is no guarantee that they will support your product/service especially if it is not inline with the target market. (Read Tips to Create a Mutually Beneficial Relationship)
Do you want more tips to build your brand?